Function: The Vice President of Marketing is responsible for developing and executing a clearly defined marketing and branding strategy to support the mission and business growth of PrePass Safety Alliance and its brands.
Specific responsibilities include:
Develop organization marketing strategies, product plans, and campaign calendar based on the Alliance mission, vision, and strategic objectives
Manage the marketing budget, including campaign spending, outsourced vendor costs, and return on investment reporting
Lead, grow, and develop marketing team to deliver creative and effective work products that consistently exceed internal and external customer expectations
Provide effective oversight and accountability of marketing vendors to ensure compliance with agreements and budgets while delivering excellent work products
Manage and develop PrePass brand and messaging to ensure consistency and relevance with intended audiences
Develop and communicate clear, effective messaging campaigns that build awareness of transportation safety, efficiency, and compliance messages while communicating fleet benefits of PrePass offerings
Design and execute effective demand generation programs to generate actionable sales inquiries and implement campaign analytics to measure and improve results
Manage content strategy incorporating blogs, email, whitepapers, webinars, video, infographics, testimonials, and landing pages to educate customers, prospects, industry and government agencies
Proactively develop and increase marketing through channel partners and tactics in the market and expand the activities and strategies within our portfolio.
Propose, develop, and execute new conversion channels, placements, and activities.
Develop and execute digital marketing strategy, including websites, email, SEO, social media, and online advertising programs
Lead and manage industry event strategy coordinating with key partners, ensuring traffic, communication, and lead generation
Collaborate with sales to develop an account based marketing program, sales materials, presentation designs, and support for customer retention programs and strategies
Support and execute comprehensive product launches and feature improvement announcements crafting messaging, communication material, and promotional campaigns
Develop KPI dashboards, compile competitive information, and analyze campaign data to measure and report marketing effectiveness
Knowledge and Skills:
Strong passion for commercial vehicle technology, transportation safety, and improvement of fleet efficiency
Entrepreneurial self-starter excited about new challenges, opportunities, and ideas
Technologically savvy with a strong understanding of sales and marketing technologies
Team-based leader with the ability to mentor, coach, and motivate employees to achieve department goals
Strong communication skills with the ability to listen, articulate, present, and collaborate within groups
Hands-on experience in content marketing, branding, digital marketing, and demand generation
Exceptional written communicator with the ability to write and copy-edit for a variety of platforms
15+ years of B2B marketing related work experience
Bachelor’s Degree in Marketing, Public Relations or Communications; MBA preferred
Experience marketing within the commercial transportation industry
Experience marketing B2C and B2B, including major/enterprise accounts
Experience developing and marketing channel partner programs
Experience marketing products and services producing more than $100 million annually
Experience marketing and launching technology products
Experience leading, and growing marketing teams
Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Driving the Future
of Vehicle Connectivity
Looking to work for a future-driven, exciting and innovative company? We are always seeking out individuals who are limited only by the confines of their imaginations. Help us shape the way the world interacts with vehicle connectivity. We provide our people with highly competitive benefits (401K, Medical Insurance, Paid Time Off), but we think you’ll really love us for how we go above and beyond.